February 22, 2012
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Welcome to GoHealth!

Brandon Cruz, President of GoHealth

At GoHealth we provide efficient, cost-conscious technology solutions for the health insurance industry via our consumer direct and enterprise channels. We are proud to be part of private and government solutions to America’s health care reform, and welcome the opportunity to work with other committed stakeholders to bring our solutions to market.

The successful rollout of health insurance reform should be measured not only by how many uninsured Americans become enrolled in a plan, but also how efficiently that can be done, and the level of satisfaction each consumer finds in the coverage they buy.

We hear from consumers at every step of the health insurance buying cycle, and their questions are just as individual as their coverage needs. We have worked hard to ensure that the GoHealth platform addresses these individual needs and offers constant support for consumers while remaining an efficient marketplace for researching, comparing, and purchasing health insurance.

Many companies and government agencies are struggling to prepare for the coming demand of 13 million consumers that will need to research or purchase coverage through exchanges deployed at the national level or in their state.

At GoHealth, we know our platform is ready to welcome new consumers — for years we have focused on continually improving the shopping process while keeping in mind the entire spectrum of consumers. The GoHealth platform is one that addresses the needs of all kinds of health insurance shoppers. Well-informed consumers can use our online research, quoting, and electronic application tools to research, compare, and apply for the plan that meets their needs — entirely online without any paperwork or contact with an agent. For those that require more help, our technology collects the work they have done thus far and matches them with a trusted agent to guide them through the rest of the shopping process.

This consumer-driven approach to health insurance enrollment ensures that every consumer can have access to affordable health insurance on our platform — regardless of how they choose to leverage our tools and resources.

When it comes to connecting people to coverage, GoHealth has committed to serving the full breadth of the health insurance industry by developing tools to fit the needs of both consumers and agents. We have built the technology to address all the stages of the health insurance sales process for the consumer. We have also built a system to help the individual agent have access to enterprise level quoting, electronic application, and distribution platforms.

Now that health reform has passed, Americans are eager for an easy to use platform that will connect them with affordable health care. GoHealth is ready to be the platform that delivers on that promise.

Brandon Cruz
President, GoHealth

Health Care Reform
The passing of the Patient Protection and Affordable Care Act on March 2010 presented American citizens the promise of equal access to health insurance, lower health care costs and a higher standard of health care. Although laying the groundwork for a new health care system in this country is no small task, the opportunity to deliver improved health care to more Americans is greater than ever.

Opportunity for Consumers
The growing number of consumers now in search of health insurance has resulted in a more transparent, consumer-oriented health industry. It is critical to empower consumers with the tools needed to stay informed on health care reform and how each provision will affect the way they obtain health insurance. Individuals can now make better decisions in regards to cost, benefits and the provider of their health insurance coverage with online tools available at their convenience.

The GoHealth Platform
Purchasing health insurance is an important decision and GoHealth strives to make shopping for health insurance easier by connecting consumers with the resources they need. The GoHealth platform is designed to help individuals, families and groups obtain quality health insurance coverage through licensed agents, technology and information. Using our online tools, consumers can get the information necessary to make a confident decision regarding their individual health insurance coverage, all in one streamlined marketplace.