February 22, 2012
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Overview of GoHealth Technology

The GoHealth technology platform captures every aspect of what the future health reform exchanges should represent. We have agents, technology and information to lead the way in the health insurance exchanges. Our entire platform is consumer-oriented with the distinct mission to provide quality health insurance options to individuals, families and groups around the country.

GoHealth's tools and technology are designed to make shopping for health insurance easy and convenient by connecting trusted advisors, consumers and products in a streamlined marketplace designed to educate consumers. These services empower consumers to make informed decisions about their health insurance coverage.

Trusted Advisors

GoHealth and health care reform acknowledges the importance of a trusted advisor when purchasing a financial product. The licensed insurance agents on the GoHealth platform have the expertise to guide consumers through the process of researching, comparing and purchasing coverage.

The increased volume of health insurance shoppers post-reform will demand an efficient platform like GoHealth for consumers to connect with these trusted advisors and leverage their expertise with the insurance products they represent.

The tools are ready through the GoHealth platform – consumers looking for coverage can connect with a nationwide agent network via phone, email and chat in order to explore their options.

Trusted advisors are never more than a click away from helping an individual through finding the right health insurance coverage when using our online tools.

Products

GoHealth technology allows consumers to dictate how our services and quoting tools function for them. Our products provide instant health insurance quotes for consumers to compare health insurance plans based on the cost, the benefits and the carrier. There are a number of ways that consumers can use our tools to their benefit.

View Health Quotes

By using our online comparison tools consumers have a one-stop online resource to compare plans from top health insurance companies.

A consumer only has to provide the following information: gender, date of birth, ZIP code, desired coverage start date and let us know if they smoke. Consumers can also add a spouse, children or other dependents as well.

Once consumers fill out that information they can filter their results by plan type, deductible level, coinsurance level, copayment or health insurance carrier. Our online tools also let consumers to sort through plans, compare plans side-by-side or email the quotes for a later review.

When consumers narrow down their search to four plans or less they can compare the plans side-by-side – looking in more detail at the benefits. Consumers can look at dental and vision coverage and find a plan provider network to make sure a doctor or hospital accepts a particular plan.

Another way that consumers can look for health insurance quotes is by state on our interactive United States map for state-based and carrier-specific information. Consumers can learn about local insurance companies and get easy access to find health plan information in their area.

Users can find coverage by comparing quotes or using our interactive Plan Finder.

The Plan Finder allows individuals to identify their health insurance needs through lifestyle or personal profiles. A consumer can choose one of the following profiles: individuals, families, single parents, senior citizens, or unemployed Americans. For people who do not fit these profiles, there is a customizable profile.

The Plan Finder then asks the consumer what kind of coverage is needed: a plan with the best value, the most coverage or the lowest cost. By using an intuitive set of sliders, consumers will see the plans that fit the criteria.

Plan Finder

GoHealth's online health insurance comparison tools and online Plan Finder are essential for connecting consumers with the right coverage that they can afford.

After a consumer has selected a health insurance plan, they can continue to apply for coverage by either completing the application online, speaking to a live agent or by downloading the application. The convenience of these three services allows consumers to choose how they prefer to apply for coverage.

All of these tools products to help consumers obtain health insurance coverage they can understand and utilize.

Consumers

With GoHealth technology, consumers have the tools they need to make informed decisions when applying for health insurance coverage. We value the importance of an informed consumer and strive to teach individuals to become informed consumers.

Finding and applying for insurance is a complicated process that requires a consumer to make a lot of decisions. Consumers that are more informed about their plans will make better and more affordable choices when it comes to seeking health care services.

GoHealth offers a complete consumer buyers guide that allows consumers to have all of their questions answered in one place.

To make sure that consumers have the information they need, GoHealth has a Health Insurance Information Center geared to helping consumers understand their plan and policy. Our tools allow consumers to get help through all of the phases of researching, shopping, comparing and purchasing health insurance coverage by including Help sections and instant access to agents.

Users can work at their own pace and save their information to come back to the quoting tools when they are ready to apply or can email themselves quotes to review later. Purchasing health insurance is an important decision and we want to ensure that our consumers have made the right choice when it comes to picking a plan.

At GoHealth, all of our online tools and our licensed agents come together in a streamlined marketplace that consumers from across the country can use to get the right health insurance coverage.

Health Care Reform
The passing of the Patient Protection and Affordable Care Act on March 2010 presented American citizens the promise of equal access to health insurance, lower health care costs and a higher standard of health care. Although laying the groundwork for a new health care system in this country is no small task, the opportunity to deliver improved health care to more Americans is greater than ever.

Opportunity for Consumers
The growing number of consumers now in search of health insurance has resulted in a more transparent, consumer-oriented health industry. It is critical to empower consumers with the tools needed to stay informed on health care reform and how each provision will affect the way they obtain health insurance. Individuals can now make better decisions in regards to cost, benefits and the provider of their health insurance coverage with online tools available at their convenience.

The GoHealth Platform
Purchasing health insurance is an important decision and GoHealth strives to make shopping for health insurance easier by connecting consumers with the resources they need. The GoHealth platform is designed to help individuals, families and groups obtain quality health insurance coverage through licensed agents, technology and information. Using our online tools, consumers can get the information necessary to make a confident decision regarding their individual health insurance coverage, all in one streamlined marketplace.